According to Nua Internet Surveys,  Jupiter Media Metrix believes that customer acquisition costs can be reduced 27% by using viral marketing approaches, as well as increasing order size by 60%. 

Likewise, a study by Sharpe Partners found that 89% of US adult Internet users forward content to others via e-mail. They found that  25% forward email content daily and 23% do so several times a week. They also found that 41% forward to 1-3 people, 34% forward to 4-6 people, and 13% share with 7-9.  

Let's do the math using these findings:  Let's say you were to email a list of 100,000 and 89% (89,000) individuals were to forward your message on.  41% (41,000) forward to an average of 2 people (82,000), 34% (34,000) forward to an average of 5 people  (!70,000), and 13% share with an average of 8 new people (104,000).  This would mean that the second generation email forwards increased your advertising circulation by an additional 356,000 on top of the 100,000 first generation recipients.  Bear in mind the exponential growth that would occur if these statistics again bear out for a third, fourth and fifth (and beyond) generation forwarding wave.

Utilizing a compelling message or a powerful incentive -- such as points toward a discount, free service or prize for each email referral -- a business, political campaign or charity can utilize AIM to provide a demographically rich, lifestyle targeted opt-in email list to send the first generation message to.

AIM can also work with you to build in the administrative features necessary to run an incentive reward program or to build a more compelling, interactive message incorporating such things as voice message clips. 

Where AIM transmits the email campaign for you, we also make certain that your message is compliant with "CAN-SPAM" laws. As our lists are 100% opt-in you can be sure that your message will be welcome since these individuals have agreed to receive information from third-parties (part of the opt-in process).

AIM can also enhance your own customer list or supporter list with email addresses matched from our email address resources.  This will enable you to reach out by email with a viral message to those whom you have built-in affinity with. 

Remember, the heart of your campaign, including your ability to connect a relevant and compelling message to the list, depends on the quality and depth of your data.  That's where we come in!

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