You should consider viral marketing If you are looking to launch a new product and want to quickly capture dominant market position . . . or if you are looking to raise funds, impact public policy with a petition or call-to-action . . . or to get voters to the polls (GOTV) in support of a particular candidate or position.

Viral Marketing is where the individuals you communicate with pass that communication on to others quickly multiplying the number of recipients.  The idea is that your message spreads exponentially like an actual virus as one person communicates your message to another five or ten recipients. 

Because it essentially accomplishes this through word-of-mouth, you become the beneficiary of free advertising circulation.  Where the Internet is the original method used to communicate your message to the original recipients, your media expenditure is comparatively very small to start with, and perhaps free if you deployed that email yourself to your own house list.

Consider this: an e-mail targeted to only 10 individuals, will reach ONE BILLION people by the 9th transmission if each recipient forwards the message to just 10 more recipients!

Now imagine the enormous potential that can be reached with lifestyle-enhanced, opt-in e-mail lists utilized in quantities of 100,000 or 1,000,000 addresses for a viral marketing campaign of your own!  

Your email campaign becomes viral in nature by the mere addition of a "forward this on to" . . . "your friends and family" . . . "colleagues and associates" . . . "at least 10 other people" . . . "to everyone you know", etc.

This model was developed by Hotmail, a free web-based email account provider.  It grew a subscriber base more rapidly than any company in the history of the world using a similar approach of an imbedded advertising message at the bottom of the free email form their subscribers use.  With this technique, Hotmail signed up over 12,000,000 subscribers in under 18 months.  It spent less than $500,000 on advertising and marketing compared to $20,000,000 spent by its closest competitor, Juno, who subscribed only a fraction of this number of subscribers in the same time frame.

Strategic use of e-mail and the Internet allowed past and present Presidential hopefuls like John McCain and John Dean to raise millions of dollars in a matter of days with the multiplying effect of viral marketing.  Charities have also successfully used this technique to quickly raise emergency funds for a quick response to natural disasters.   [MORE.]

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