Data Hygiene

Address Hygiene
With Delivery Assurance^SM, you are assured that your lists are current, accurate and deliverable in accordance  with USPS standards. Our methodologies meet all requirements and certifications of USPS including CASS*, NCOA* (National Change of Address), Address Element Correction, Fast Forward* and the latest address technology from the USPS, Delivery Point Validation ("DPV").  DPV* confirms that an address on your database actually exists, saving you the costs associated with mailing to an invalid address.

Another valuable address hygiene tool, Delivery Sequence File Second Generation (DSF*), decreases address delivery errors that are not detected by CASS certified processing or NCOA. This tool classifies assigns addresses to classifications including business or residence, vacant or seasonal, and identifies the mail delivery method.  These include curbside delivery, door slot, NDCBU (neighborhood delivery and collection box unit), or central delivery. Enhanced Line of Travel (ELOT*), a part of DSF, provides delivery sequence numbers.  These are used with saturation mailings.

With our Delivery Assurance-PLUS^SM solution, we also offer a supplemental Proprietary Change of Address ("PCOA") service which typically identifies and updates 5-15% of address changes after NCOA has been run.  [More.]

All of these services work together to save you production costs, postage and other related mailing costs while positively impacting response rates and ROI.  This also helps prevent customer and donor lapse. 

We also offer a similar service for your telemarketing lists, Call Assurance-PLUS^SM.  This solution draws upon the same nationwide database that nationwide directory assistance operators access for the most accurate and current telephone number updates.

*postal terms

Suppression Services
AIM believes it is good business practice to identify and market only to those consumers who are responsive to, or have requested to be included in direct marketing solicitations.  Accordingly, AIM voluntarily complies with all DMA ethical guidelines and offer a suite of suppression services to help you comply by eliminating unsolicited and irrelevant communications to consumers.  These list Suppression services include:      

• DMA Mail and Telephone Preference

• National Do Not Call ("DNC")

• State Do-Not-Call ("State DNC")

• Deceased

• Prison

• Vulgar Word

Email Processing                                                                                                 Email marketing carries special challenges including compliance with CAN-Spam laws, passing through server spam filters, and keeping your email address list current in light of the high turnover rate of ISPs, email providers and employer email addresses.  AIM can help you overcome all of these with our email processing services.

• Email Standardization

• Email Address Merge/Purge

• Email Change of Address ("eCOA")

• Email Address Append

Down load our latest catalog for your industry from the links at the bottom of this page.

EMAIL US AT:  mail@AIMonline.us    

PHONE US TOLL-FREE AT:  (866) 365-8683

Drawing from more than 215 million+ consumer records, and a vast number of demographic and lifestyle attributes in our IDEAList database --  AIM offers   a robust catalog of hundreds of target lists.  

Enhance Your Data

                           Enhance and optimize the performance of your house lists by appending  demographic and lifestyle attributes from matching IDEAList name-address records.  We can also append phone numbers and "CAN-SPAM" compliant opt-in email addresses!

The more you know about each individual  -- the more relevant and compelling you can make all your PRINT, VOICE and INTERNET communications!