Digital Marketing Solutions

AIM'S digital marketing solutions can be used individually or together to optimize your e-advocacy campaigns.  These solutions are described below and are described in more detail on our page one2won.htm:

Email Broadcasts 
Target one or more of hundreds of segments within our opt-in universe of 160 million U.S. opt-in email addresses.  This currently includes over 22 million Hispanics and 23 million registered voters.  Because this is a 100% permission-based list, your messages will be well received and will not be mistaken for SPAM.  Our turnkey OptEmail^SM solution includes message testing, permission pass, message broadcast, tracking and reporting.  Creative services are also available including copywriting, ad design and programming.  Ask us for references of winning initiatives that used our opt-in email lists to drive traffic to their web sites and to increase response to their calls-to-action resulting in favorable legislative and initiative victories!

Mobile Marketing Broadcasts
Instantly reach desired target segments in our vast opt-in universe of 22 million cell phone subscribers with our MobiMessenger^SM solution. Targeting is available by geography, demographics and special interests.  This solution uses a high-quality gateway available with status reports, statistical functions, and high-volume sending-per-second.   The types of mobile messaging available include SMS (short text messages that are extremely successful in generating response via a code), MMS (streams video via mobile and is  successful for awareness and call-to-action messages) and WAP (SMS push).  As with our email lists, our mobile lists are 100% opt-in.  Imagine the power of thousands of cell phone users responding immediately to your urgent action alert, such as before an important legislative vote,  no matter where they are at that moment! 

Voice Broadcasts
In the same way you can target or micro-target your message to our opt-in email or mobile marketing lists, you can do likewise with our telemarketing database of 40 million+ Do-Not-Call-scrubbed phone numbers. InPersonator^SM, our data-driven voice broadcast technology, seamlessly delivers a message customized to each recipient based on the available data attributes in each record.  By making each message as relevant as possible to the recipients, response to your call-to-action is greatly enhanced.  Messages can be recorded in the voice of an elected official, celebrity spokesperson or anyone you choose.  With this solution, you have the option of just renting our phone data to deploy your live communications using your organization's volunteers or another voice broadcast service.  Likewise, you have the option of utilizing our voice broadcast technology on a standalone basis to deliver your message to your housefile or other outside list of your choosing.

Online Media Placement
Create buzz, drive traffic to your web site, and increase response to your call-to-action with expertly targeted online media placement, our MEdia^SM solution.  This solution may include media research, budgeting, scheduling and placement of your online ads in the web editions of national publications like USA Today or Wall Street Journal (can be regionally or locally targeted), metropolitan newspapers or specialty publications.  This can also  include expertly targeted placements on major search engine portals (think Google.com, Yahoo.com and MSN.com, etc.), Blogs and social networking sites (think MySpace.com, FaceBook.com, LinkedIn, Hi5.com, etc.), video sharing sites (think YouTube.com, Blip.tv, etc.), and ethnically-oriented sites such as Univision, EIHood.com, MiGente.com and QuePasa.com. 

While digital marketing is effective when using one message channel, it is much more successful when multiple channels are combined.  For example, if a coalition is trying to promote a specific ballot initiative, they may elect to send out an email message or text campaign on a standalone basis.  If executed correctly, this certainly could be expected to yield positive results. However, response to this same campaign could be exponentially increased if multiple message channels are utilized.  An email message might be broadcast to a list of targeted registered voters with an offer to alert them to your urgent calls-to-action  if they include their cell phone number in their response. 

The coalition, 527, PAC, association or political organization that shies away from digital marketing and online advertising is missing a tremendous opportunity to generate awareness and to build support for its initiatives.  It is also missing out on the interactivity and immediacy of message delivery and call-to-action response provided by these media channels.  The greatest loss, however, is the edge that the organization may lose to those on the opposing side who incorporate these technologies and channels into their campaigns.

Check out our other solutions for political marketers by downloading our WINnovations^SM Catalog by clicking on the red and blue logo below or one of the links at the bottom of the page.  

Winnovations^SM

Drawing from more than 215 million+ consumer records, and a vast number of demographic and lifestyle attributes in our IDEAList database --  AIM offers   a robust catalog of hundreds of target lists.  

Enhance Your Data

                           Enhance and optimize the performance of your house lists by appending  demographic and lifestyle attributes from matching IDEAList name-address records.  We can also append phone numbers and "CAN-SPAM" compliant opt-in email addresses!

The more you know about each individual  -- the more relevant and compelling you can make all your PRINT, VOICE and INTERNET communications!