e-Advocacy

Digital marketing is making a critical difference with today's legislative and ballot initiatives, not only because of its ability to precisely target the most relevant audience segments--but also because the individual channels are interactive in nature.  These include online advertising such as banners and page sponsorships, email marketing, mobile marketing, voice broadcasting and creative exposure on blogs, search portals, video sharing sites, social networking sites and more online gathering spots.

While traditional media like radio, television, print and outdoor advertising generate necessary general awareness, they do not allow for immediate response or action.  Moreover, while some audience members may respond to a call-to-action from an advertisement in one of these media, there is no way to know the true number of people who actually consumed the ad content (personally viewed or heard the ad)  --nor is there a way to identify these specific persons for any type of follow-up.  The reporting that is available is collected after-the-fact largely inferring conclusions gleaned from a small sample set. 

In contrast, online advertising and digital marketing allow for precise audience targeting, interactivity and immediate call-to-action response, and meaningful reporting.  The latter includes the true numbers who consumed the ad content, and even the identity of the specific persons in this group. 

e-Advocacy is the practice of utilizing interactive digital media to generate awareness about a specific issue or to generate support for a specific legislative or ballot initiative.

With the tools in our One2Won^SM and WINnovations^SM political solutions suites, you can:

• generate awareness
• raise funds
• gather signatures for online or emailed petitions
• increase poll participation
• flood elected officials with constituent letters "for" or "against" a specific piece of legislation
• increase member sign-ups through your web site
• build your email subscriber list
• sign-up volunteers
• distribute your GOTV message
• increase participation in your rallies and other special events
• generate response to your other calls-to-action

These tools include our turnkey opt-in email solution, our mobile marketing solution, our voice broadcast solution and our online media placement solution.  Click Here for Details.

In addition, we offer powerful direct marketing lists and data that you can utilize with each digital communications channel offered (postal direct mail, opt-in email and mobile phone SMS or WAP broadcasts, and voice broadcasts).  This includes deep demographics and lifestyle attributes that can be selected including interests, beliefs, donor causes, religion, ethnicity and language preference, family composition, income and net worth, buyer data, hobbies, registered voter, political party, and issues supported (we even offer rare certified tobacco user lists that comply with the multi-state tobacco companies settlement!). 

Other examples of advocacy lists we offer (including opt-in email lists with 160 million addresses) include issues Pro-life and Pro-choice, Environmentalists, Pro-military & Veterans, Anti-Iraq War, Pro-2nd Amendment and Gun owners, Pro-business and Business Owners, Pro-Immigration Reform, and Healthcare Reform Advocates among many others.  AIM is a non-partisan company so we do strive to meet our customers needs no matter where they fall in the political spectrum.

Just imagine the power of a multi-channel campaign using our rich data delivered by mail, voice broadcast, email and mobile phone to build your grassroots organization, to raise funds or to generate a massive response to your call-to-action.  With 160 million opt-in email addresses and 21 million opt-in mobile subscribers, you can cost-effectively deploy urgent message alerts almost instantly.  Because these media are interactive, you can likewise raise a response to your call-to-action starting immediately from message receipt.

Be assured that your message will be welcome as our permission-based email and mobile phone subscriber lists are 100% opt-in.  In addition, our postal lists are cleansed of DMA Panders ("Do Not Mail") and our land-based telephone lists are likewise Do-NotCall scrubbed.

Check out our other solutions for political marketers by downloading our WINnovations Catalog by clicking on the red and blue logo below or one of the links at the bottom of the page.  

Winnovations^SM

Drawing from more than 215 million+ consumer records, and a vast number of demographic and lifestyle attributes in our IDEAList database --  AIM offers   a robust catalog of hundreds of target lists.  

Enhance Your Data

                           Enhance and optimize the performance of your house lists by appending  demographic and lifestyle attributes from matching IDEAList name-address records.  We can also append phone numbers and "CAN-SPAM" compliant opt-in email addresses!

The more you know about each individual  -- the more relevant and compelling you can make all your PRINT, VOICE and INTERNET communications!