Successful nonprofit marketers and fundraising managers understand that the market is changing due to shifting demographics such as the growth in the U.S. Hispanic population and the aging of the baby boomers. They also understand that they must now compete for donor prospects’ attention like never before due to the multiple communications devices and media in play today. They are seizing the moment with dual language web sites and opt-in email campaigns. And, they are supplementing traditional direct mail by cultivating new markets with opt-in email and mobile subscriber campaigns offering interactivity and immediacy of response.
AIM helps to support these efforts with its leading-edge suite of digital delivery solutions and its robust data files. In addition to our traditional direct marketing postal address and phone number data, AIM’s offerings include 160 million+ opt-in email addresses including email addresses for 22 million+ Hispanics, and 21 million+ opt-in mobile phone subscribers.
In addition, there are a number of ways that AIM assists nonprofit organizations with increasing direct marketing response rates, ROI (return on investment), and LTV (lifetime donor/member value) while and lowering CTRD (cost to raise a dollar) or member acquisition costs. Nonprofit organizations actively seeking to break their complete dependence on older traditional donors are looking to enhanced files like AIM’s
DEAListSM, part of its AIM Select suite of data solutions, to cultivate ethnic and younger donors. Recent industry studies also show that enhanced compiled files like
IDEAList
are proving to out-perform response lists in many instances in terms of ROI based on their typically lower cost.
By
profiling your housefile list,
we can also assist you in
identifying prospects with like
characteristics so you can
continue adding to your core
supporters as you successfully
expand into new, non-traditional
segments like Hispanics and
younger donors and increase your
donor LTV. Likewise, AIM
can also perform a thorough
back-end analysis on your
response lists so that you will
know the demographic and
lifestyle segments where you had
your greatest successes for
future planning.
We can even custom-build your
"ideal list" from scratch from
our enhanced IDEAList
masterfile, or we can recommend
and acquire proven response
lists from other nonprofit
organizations in your behalf.
We also offer list enhancement
and data append services to
optimize your own housefile list
with demographic and lifestyle
attributes to support your
micro-segmentation and
targeting. In addition, we
can append, opt-in email
addresses and telephone numbers
from the vast IDEAList
masterfile matched to your
name-address records.
Learn how to avoid lapsed donors and how we can help you reconnect with them on the next page by clicking the following link.
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Down load
our latest catalog for your
industry from the links at the
bottom of this page.
Drawing from more than 215 million+ consumer records, and a vast number of demographic and lifestyle attributes in our IDEAList
database -- AIM offers a robust catalog of hundreds of target
lists.
Enhance Your Data
Enhance and optimize the performance of your house lists by appending
demographic and lifestyle attributes from matching IDEAList
name-address records. We can also append phone numbers and
"CAN-SPAM" compliant opt-in email addresses!
The more you
know about each individual -- the more relevant and compelling you
can make all your PRINT, VOICE and INTERNET communications!
Turnkey Email
