 |
Conexión
del Consumidor
|
The U.S. Hispanic population is
growing at a staggering rate.
A large percentage of the
inquiries, count requests and
list orders that we receive are
now for our Hispanic data.
This includes customers like
leading credit card issuing
banks looking to gain a
competitive edge, political
campaigns looking to win the
swing vote and nonprofit
organizations looking to broaden
their outreach. This even
includes post-secondary
institutions who are
pro-actively expanding their
student recruitment campaigns to
this important market segment.
Our
Conexión
del Consumidor
universe includes approximately:
-
21
million U.S. postal addresses
-
5
million U.S. phone numbers
-
2.9
million opt-in email addresses
This includes deep demographics,
interests and lifestyle selects
to support your
micro-segmentation and
targeting.
We even offer Hispanic
Registered Voter opt-in email
addresses. Because this is
self-reported data, it offers
greater reliability than the
Hispanic selects offered by some
voter list companies who rely on
"probable" ethnicity using
Census models.
We also offer Country of Origin
(i.e. Mexico vs. Cuba) and
Language Preference (i.e.
Spanish vs. English) selects to
help assure that you are able to
target your message most
effectively and appropriately
for the specific culture,
language idioms and language
capabilities of your intended
recipients.
It is important to remember that
the Spanish language (with many
country variations) is often the
only common denominator shared
by the more two dozen countries
that are considered to be
Hispanic or Latino.
These include Spain, Argentina,
Bolivia, Chile, Columbia, Costa
Rica, Cuba, Dominican Republic,
Ecuador, El Salvador, Guatemala,
Honduras, Mexico, Nicaragua,
Panama, Paraguay, Peru, Uruguay,
Venezuela, U.S. territory of
Puerto Rico, and Asia-Pacific's
Spanish East Indies (and islands
of Guam, Mariana and Palau), and
Africa's Spanish Sahara, Morocco
and Guinea.
Download one of our two Hispanic
marketing recent articles here.
While oriented to political
marketers, the principles
discussed can help any type
of direct marketer to create a
more effective Hispanic
marketing campaign. Just
click on one of the titles below
to download:
"Hispanic
Vote a Major Political Force But
How Does Campaign Reach Them?"
"Strategies to Engage U.S.
Hispanics to Register to Vote"
Down load our latest catalog for
your industry from the links at
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